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The Voice Of The Underdog
In "The Voice Of The Underdog" Podcast, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. In each episode, the hosts discuss fascinating case studies, share entertaining stories from their 25 years in advertising together, and offer engaging insights for how successful challenger brands use culture to create extraordinary brand distinction. If you want to compete with and beat the category leaders, you have to start with your culture. If you want to build a great culture, start listening to this podcast.
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The Voice Of The Underdog
Episode 8: The Best of 2021
We’re looking back at some of our favorite moments from the Voice of the Underdog in 2021. This year, we talked with authors, bankers, marketers and entrepreneurs – all outstanding leaders and not surprisingly, all advocates of building and curating extraordinary cultures. In this episode, those leaders share their stories, their insights, some surprising revelations and why thinking like a challenger brand and having that underdog mindset has driven the kind of success we all hope to have.