The Voice Of The Underdog

Episode 2: Banking on culture

June 14, 2021 Mike Sullivan & Michael Tuggle Season 1 Episode 2
The Voice Of The Underdog
Episode 2: Banking on culture
Show Notes

Episode 2: Banking on culture

First United Bank CEO Greg Massey shares the journey that helped transform his brand from the inside out with a challenge to all the bank’s stakeholders to Spend Life Wisely®. The bank has grown from a single location in Durant, Oklahoma to more than 70 locations across Texas and Oklahoma by defining its mission, vision, and values and living into them with consistency and enthusiasm.